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10 Ways for Unknown Musicians to Get the Word Out
When Clear Channel controls the radio and the monopoly newspaper doesn't like you, how do you win over new audiences?
The good news: there are many, many ways. Here are ten of my favorites.
1. Approach a local college or alternative radio station or community access cable TV station with a programming idea, like a live songwriter showcase. Other musicians will want to be a part of your show, and you'll build an audience for your own music--and theirs.
2. Write CD or concert reviews for a local alternative (or mainstream) paper.
3. Give copies of your CD away to public radio and TV stations for their fund drive premiums.
4. Organize, publicize, and perform at charity events for your favorite causes.
5. Lead songwriting or performing workshops in the schools (these are usually paying gigs, and all the parents hear your name). Invite some of the kids to perform with you; they're sure to bring a bunch of relatives along who will pay for their tickets and maybe buy a CD.
6. Announce your gigs in every community calendar. Newspapers, magazines, radio stations, community web sites, cable TV stations--they all run event listings. Type out one paragraph that includes a tag line about what you do, such as "Sandy Songwriter, River City's 'Homegrown Bono,' will perform labor songs and love ballads at The Trombone Shop, 444 4th Street in Downtown River City, Wednesday, January 15, 7 p.m." If admission is free or there's a charity connection, say so. Include contact phone number and e-mail.
7. Find Internet discussion groups related to your cause. Whether it's immigration, voting reform, peace, safe energy, the right to choose...there will be discussion groups online. Post responses and include a "sig"--a short on-line business card. Use different sigs for different purposes. Here's one of mine (in a real e-mail, it would be single-spaced):
Shel Horowitz, mailto:email@example.com, 800-683-WORD/413-586-2388
"I make the world INSIST on learning why YOU'RE special"
News releases, brochures, newsletters, ad copy, web copy, resumes, etc.
http://www.frugalmarketing.com * http://www.principledprofits.com
8. Set up a simple low-cost website. Include a couple of sound clips, pictures of you performing, a place for people to sign up for your fan newsletter, a link to your favorite musicians, and, of course, your tour schedule and gig availability.
9. Get exposure on other people's websites. Write CD reviews, endorse their music with a blurb, submit articles on the local music scene...and always include your contact information and a statement that encourages people to visit your site.
10. Use the letters columns. Call in to talk shows. Post messages to Web forums...in short, use every feedback tool you have to spread the word.
Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (http://www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (http://www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: http://www.principledprofits.com/25000influencers.html
How to Become a World Class Expert in Just 20 Minutes a Day
Is it really possible to become an expert in some field in 20 minutes a day?
Rhapsody Music Downloads Part II - A pleasant experience?
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Is Rhapsody Music Downloads Service Getting A Good Rhap?
Rhapsody music, from RealNetworks is one of several reputable legal digital services for legal music downloads. In order to download online music or hear songs from them you have to pay for them first. In Rhapsody's case, the cost is $9.99 per month after a 14 day free trial (the cost may reduced if you purchase it quarterly). Along with Rhapsody, these also include iTunes, Musicnet, Musicnow, wal-mart downloads, and the newly revived Napster.
Origins of the Mathers Family
Eminem's roots can be found in Scandinavia through his mother Debbie Nelson and in South Wales through his father Marshall Bruce Mathers II.But Eminem has mostly Scottish blood running through his veins. On both sides( maternal and paternal sides), Scottish roots can be found.Back to the 7 th generation on the paternal side, Peter Mathers from Pennsylvania married a Scottish woman named Isabella (last name unknown). On the maternal side, Scottish roots can be found in Marshall's family in the 6 th generation : Ailsa Mc Allister from Edingburgh emigrated to the United States ?precisely to New York in 1870.Most of the Mathers have been working as farmers in the state of Missouri.Marshall Mathers I, Eminem's paternal grandfather has been working as an assistant hotel manager at Plainsman Hotel in st Joseph Missouri and his wife Rae has been employed at Del Cornonado hotel in guest services.When Eminem's paternal grandmother Rae died recently in 2002 from an Alzheimer desease , Marshall Mathers II discovered interesting documents related to his famous son like a Christmas card from Marshall addressed to his grandmother Rae.Ethymology of the name MathersMathers means mower or reaper.History of the name MathersThe name Mathers is related to the Scottish Barclay clan. The family Barclay settled down in a place called Mathers in Scotland in the 13 th century. The history of the Mathers goes back to an english immigrant Theobald de Berkeley and his son who owned the estate of Mathers. Alexander was the first to use the surname Mathers.Pronounciation of the surname MathersIt is commonly admitted that the surname Mathers is pronounced as if there was an y in the middle of the name : Ma(y)thers .If you want to know more about the history and genealogy of the family Mathers, you can find some interesting info here :homepage.ntlworld.com/davepalmer/eminem/credits.htmI'd like to thank the people who made up this interesting website. I discovered a lot of info about Marshall's paternal side. I have a lot of info about his maternal side, so I hope to be able to complete his family tree as soon as possible.
1973 Interview with Paul McCartney - Forming Wings
July 6, 1973 Birmingham England
Music to Echo Your Mood
In what way do the kinds of music (rock, rap, classical,instrumental, etc.) change or alter our mood and in what waydo our moods effect what music we listen to?
How To Play Piano Using Chord Symbols
Chord symbols (for example, Fm7, Cmaj7 or G6) are a type of notation used frequently in jazz and other areas of modern music to notate chord progressions and changes. This type of notation differs from that of classical music in that chord symbols don't show the function of a chord the way the Roman numeral notation does. Chord symbols, for modern music with lots of changes, are much easier to read. They function as a sort of shorthand for change-heavy music and are written with four chord parts in mind: the root, the quality, the extension, and the alterations.
How to Start Your Own Band
Every once in awhile a guitar student will express a desire to be in a band someday.If this is your ambition too, then read on. Whether you're a guitar player or not doesn't really matter. If you are a talented singer or musician then the question is, do YOU want to be in a band? In this article you will find some helpful ideas on how to get started in that direction.
Review: Coheed and Cambria - Second Stage Turbine Blade
Ever wonder what would happen if you mixed the progressive showmanship of Rush with Dashboard Confessional's emotional escapism? Me neither, but Coheed and Cambria has been described as that exact mix-up more times that I'd like to recall. While it's easy to understand the Rush comparison, with lead singer Claudio Sanchez's high-pitched vocal delivery. The emo label is a little less obvious, the band's sound may fit into the 'emo' genre, but the lyrical content certainly does not.
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Suzuki Violin Vs Traditional Violin
The Suzuki violin method has come to dominate the way violin is taught in America and throughout much of the world. Mention the Suzuki violin method to music educators, and you will get a variety of responses. While it is common for some teachers to mix elements of Suzuki violin method with the traditional approach other teachers either love or hate the Suzuki method. Let's examine the Suzuki violin versus the traditional violin below.
The Various Countries - A Rant About Country Music
It is no secret that over the past couple decades country music has struggled with it's identity far more than any other genre in the industry. At this point nobody can really claim to be a country music fan without being questioned what kind of country fan? The answers being seemingly endless, I've broken them down into a few main categories (but really, there could be so many more).
14 Ways Musicians Can Increase Their Tips
I was listening to NPR the other day when they did a report on tipping in the restaurant industry. One they had a list of tips on how wait staff can increase their tips.
Turn It Up: Plugging Into The Perfect Guitar And Amp Settings
Yowza! Did you hear that hideous noise? It sounded like a combination of nails on a chalkboard, a cat in a dryer, and a baby wailing at the top of his lungs. Do you have any idea of what made that awful sound? As a long-time musician, I think I may have the answer for you. It's a guitarist fiddling for the first time with his new amp.
Free, Legal Music Online
Almost everyone has heard about the massive crack down on Internet music piracy that has been occurring over the past few years. Napster was taken down (although it has now returned as a pay service), other file sharing programs now require users to pay for a license and the RIAA and other similar organizations are doing their best to hunt down copyright offenders and put an end to their crime sprees. The consumers on the other hand argue that their actions hurt nobody, that there is no damage done to anyone by their not buying an album. Furthermore, they claim, MP3s allow them to sample a CD before purchasing it, thus actually helping sales.
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